There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?
Most women's magazines simply try to mold women into bigger and better consumers.
Our cattlemen have given us the safest most abundant most affordable beef supply in the world and I trust their judgment. And if you look at consumer confidence in this country so does the American public.
If its not done ethically advertising won't be trusted. If consumers don't trust it advertising is pointless.
Southern political personalities like sweet corn travel badly. They lose flavor with every hundred yards away from the patch. By the time they reach New York they are like Golden Bantam that has been trucked up from Texas - stale and unprofitable. The consumer forgets that the corn tastes different where it grows.
Local economies are suffering as people spend more on fuel and less on consumer goods and travel.
The movie industry is committed to working with the technology sector to find innovative new ways to deliver entertainment to consumers.
But when we started our product portfolio we focused the mixed signal requirements first for image processing devices and then in audio applications targeting our technology into the growing use of digital technology in consumer markets.
I have a vision that's about technology that empowers consumers over institutions.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
The Spy Act strikes a right balance between preserving legitimate and benign uses of this technology while still at the same time protecting unwitting consumers from the harm caused when it is misused and of course designed for nefarious purposes.
The Internet will win because it is relentless. Like a cannibal it even turns on it own. Though early portals like Prodigy and AOL once benefited from their first-mover status competitors surpassed them as technology and consumer preferences changed.
America must be the teacher of democracy not the advertiser of the consumer society. It is unrealistic for the rest of the world to reach the American living standard.
It's very hard to imagine the phrase 'consumer society' used so cheerfully and interpreted so enthusiastically in England.
Propaganda in the ordinary sense of the term plays a less important part in a consumer society where people greet all official pronouncements with suspicion.
The goal is to normalize trade relations based on sound science and consumer protection.
Marketing has supplanted story as the primary force behind the worthiness of making a film and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture and that's everywhere around the world.