I think most artists would be happy to have bigger audiences rather than smaller ones. It doesn't mean that they are going to change their work in order necessarily to get it but they're happy if they do get it.
This film business perhaps more so in America than in Europe has always been about young sexuality. It's not true of theatre but in America film audiences are young. It's not an intellectual cinema in America.
In day-to-day commerce television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise not the shows. The shows are merely the bait.
Many museums are drawing audiences with art that is ostensibly more entertaining than stuff that just sits and invites contemplation. Interactivity gizmos eating hanging out things that make noise - all are now the norm often edging out much else.
What turns me on is to walk into a sold-out venue. The audiences are so much the same as they were in the '60s. It's just an amazing thing. I can't explain it but I hope it never stops.
Christopher Reeve did such an amazing job that to give him some kind of accent or more bravado would have been wrong. Audiences wouldn't have responded to that either.
When we'd suggested doing it the Theatre Royal management had said 'Nobody wants to see Waiting for Godot.' As it happened every single ticket was booked for every single performance and this confirmation that our judgment was right was sweet. Audiences came to us from all over the world. It was amazing.
It's awesome to see something like 'Inception' which is just mind-blowing and amazing and it actually resonates with the audiences. I feel like that's rare.
Theatre when it is at its best takes a lot of beating - the live experience and the shared collective experience of live storytelling is really special when it is good. Particularly here in New York because the audiences are amazing very vocal and very engaged and that makes theatre very exciting.
Costumes and scenery alone will not attract audiences.
It seems to me there is a change in what audiences want to see. I can only hope that's correct because there's an awful lot of people of my age around now and we outnumber the others.