Once you come up with a premise you have to work out how it all happened. It's a bit like coming up with a spectacular roof design first. Before you can get it up there you need to build a solid foundation and supporting structure.

So the premise of 'The Submission' is that there's an anonymous competition to design a 9/11 memorial and it's won by an American Muslim an architect born and raised in Virginia and his name is Mohammad Khan.

Like any business the oil industry runs on the basic premise of supply and demand. The more supply - the lower the price. The higher the demand - the higher price. In other words the more people who can buy oil the higher the price of oil.

Most urgently women's identity must be premised upon our 'beauty' so that we will remain vulnerable to outside approval carrying the vital sensitive organ of self-esteem exposed to the air.

Life is the art of drawing sufficient conclusions from insufficient premises.

The capacity to be puzzled is the premise of all creation be it in art or in science.