A conception not reducible to the small change of daily experience is like a currency not exchangeable for articles of consumption it is not a symbol but a fraud.

Let's talk of a system that transforms all the social organisms into a work of art in which the entire process of work is included... something in which the principle of production and consumption takes on a form of quality. It's a Gigantic project.

With production alone as the goal industry in North America was dominated by the assembly line standardization for mass consumption.