There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?

What I had to prove was that I had a dedication and a desire and a passion to do the work and everything else would fall in place because I have a vision that I want to portray and it did and I do it. I don't sell anything.

The security comes as an actor in knowing that you're not in control. If you try to control your career or how people perceive you you'll make yourself unhappy because life doesn't work like that. So much is luck. It's much better to let yourself off to think 'There's nothing I can do.'

You see my mother was a district nurse until she died when I was 14 and we used to move from time to time because of her work.

I like to talk about my obsession with french fries because I don't want people to think that 'Let's Move' is about complete utter deprivation. It's about moderation and real-life changes and ideas that really work for families.

When I was younger I probably didn't understand something basic about tact but I think it kept faint-hearted people at arm's distance and that's not such a bad thing because life is short and I know the kind of people I want to work with.

My wife whenever I'd go off to work and I'd be kind of anxious she'll say 'Remember have fun.' Oh I forgot thanks for the reminder. Because sometimes we do forget. We take it all too seriously and there's a lot of joy to be had wherever you are.

People of genius do not excel in any profession because they work in it they work in it because they excel.

God has ways of shaking the world when He is at work. He literally caused the ground to quake when Jesus died on the cross.

Be glad of life because it gives you the chance to love to work to play and to look up at the stars.

I think the importance of doing activist work is precisely because it allows you to give back and to consider yourself not as a single individual who may have achieved whatever but to be a part of an ongoing historical movement.

I stayed away from mathematics not so much because I knew it would be hard work as because of the amount of time I knew it would take hours spent in a field where I was not a natural.

Don't ever ever believe anyone who tells you that you can just get by by doing the easiest thing possible. Because there's always somebody behind you who really wants to do what you're doing. And they're going to work harder than you if you're not working hard.

Look I eat really well and I work out but I also indulge when I want to. I don't starve myself in an extremist way. You're not taking away my coffee or my dairy or my glass of wine because I'd be devastated.

I think I should be active politically. Because I look upon myself as a politician. That's not a dirty work you know. Some people think that there are something wrong with politicians. Of course something wrong with some politicians.

I wanted to be a doctor that I might be able to work without having to talk because for years I had been giving myself out in words.

But I work harder now because I have so much more exposure. And actually the harder you work as a writer the better you get at it. It's like anything else. It's a muscle you have to exercise. I write more now than ever.