I definitely love that all these car brands are coming out with hybrid forms of every car that they have. It's very awesome because I think it does make a difference and it doesn't hurt that you save a lot of money on gas.

In the social business marketplace brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not this takes the form of some core value that finds expression in a non-profit cause.

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

What today's business reality makes clear is that brands cannot survive in a society that is failing economically socially ethically and morally.

Walmart is an amazing story of entrepreneurship and as one of the world's most powerful brands touches millions of lives every day.