Dating is just awkward moments and one person wants more than the other. It's just that constant strangeness. I think it's a very real thing.
And in a world without heroes as the movie trailer voice-over guy might say the slightly awkward can be slightly cool.
Eventually it is found out but it takes time especially in the conditions when communication is difficult when the enemy is making it extremely awkward for information to come out to go.
Sometimes you feel awkward being what you're best at you feel like you have to be something new.
It's kind of awkward to eat alone in a restaurant because everybody's looking at me.
Middle age is the awkward period when Father Time starts catching up with Mother Nature.