Design and technology should be the subject where mathematical brainboxes and science whizzkids turn their bright ideas into useful products.
People who run a ready-to-wear company are businessmen rather than production or design people.
The only thing Martha and I have in common is that we both used to model. Martha Stewart is extremely talented. Her designs are picture perfect. Our philosophy is life is messy and rather than being afraid of those messes we design products that work the way we live.
An image is not simply a trademark a design a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual institution corporation product or service.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
We came from a family where we ran our own small business. Our dad made his own products. We made our own sausages our own meatloafs our own pickles. Dad had to do everything himself. He had to figure out how to finance his business.
I was asked to do a test commercial shoot for an Apple product which didn't mean much to me at the time. Some music player that holds all your songs. Sounded cool to me and I never gave up an opportunity to work especially with the possibility of it turning into a national commercial. Coolest job I did in that time.
I have visualizations where I'm living in a really cool place - probably outside of town - with a really dope studio where I can record music or film things. Just have my own mini production house. That's really the thing I'd love to end up with the most and only do gigs when I needed to and also amass a little bit of a crew around me.
You actually don't want people thinking your product is cool because then you're a fad.
I remember being on film sets when I was younger and only men got to do the cool action movies. So I thought 'Maybe I'll get to produce one day and get to do cool stuff too ' which is what happened when we did 'Charlie's Angels.' Starting my production company was a big turning point for me.
Nowadays shots are created in post-production on computers. It's not really photography.
Well the big products in electronics in the '50s were radio and television. The first big computers were just beginning to come in and represented the most logical market for us to work in.
From cell phones to computers quality is improving and costs are shrinking as companies fight to offer the public the best product at the best price. But this philosophy is sadly missing from our health-care insurance system.
What I try to do is factor in how people use computers what people's problems are and how these technologies can get applied to those problems. Then I try to direct the various product groups to act on this information.
Making movies is not rocket science. It's about relationships and communication and strangers coming together to see if they can get along harmoniously productively and creatively. That's a challenge. When it works it's fantastic and will lift you up. When it doesn't work it's almost just as fascinating.
A monopoly on the means of communication may define a ruling elite more precisely than the celebrated Marxian formula of monopoly in the means of production.
The way you communicate an idea is different than the way you communicate a product.