Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.
Anyone who thinks there's safety in numbers hasn't looked at the stock market pages.
When you're in the car how well you do is down to you and you alone-no band no management no marketing.
Investors have few spare tires left. Think of the image of a car on a bumpy road to an uncertain destination that has already used up its spare tire. The cash reserves of people have been eaten up by the recent market volatility.
We have some worse scenarios for which we need to prepare as companies. For the moment we're planning for the worst and the worst is now and the car market is down more than 15 percent in France. There is so much uncertainty.
I'm still that little girl who lisped and sat in the back of the car and threw vegetables at the back of her head when we drove home from the market. That never goes.
I miss Saturday morning rolling out of bed not shaving getting into my car with my girls driving to the supermarket squeezing the fruit getting my car washed taking walks.
The TV business is like the produce section of the market. Today everything is fresh and glistening and firm. And tomorrow when they find a bruise on you they toss you out.
Selling public property is the true Chicago way. Had Mr. Obama not been elected president the nation's business journals would be falling over one another to praise his city for its daring market-friendly innovations.
Business is war. I go out there I want to kill the competitors. I want to make their lives miserable. I want to steal their market share. I want them to fear me and I want everyone on my team thinking we're going to win.
The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician with great business flair and marketing ability.
The great fear that hung over the business community in the 1970s was death by regulation and the great goal of the conservative movement as it rose to triumph in the 1980s was to remove that threat - to keep OSHA the EPA and the FTC from choking off entrepreneurship with their infernal meddling in the marketplace.
In the social business marketplace brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not this takes the form of some core value that finds expression in a non-profit cause.
As a speaker business leader or marketer of any type the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.
Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business employees and individuals to reinvent their business plans services and products and themselves to keep pace with the changing marketplace.