Innovation distinguishes between a leader and a follower.
Be a yardstick of quality. Some people aren't used to an environment where...
Bottom line is I didn't return to Apple to make a fortune. I've been very...
I'm an optimist in the sense that I believe humans are noble and honorable...
I'll always stay connected with Apple. I hope that throughout my life I'll...
The most compelling reason for most people to buy a computer for the home...
Woz is living his own life now. He hasn't been around Apple for about five...
The reason we wouldn't make a seven-inch tablet isn't because we don't want...
The system is that there is no system. That doesn't mean we don't have...
I have a great respect for incremental improvement and I've done that sort...
A lot of companies have chosen to downsize and maybe that was the right...
Your work is going to fill a large part of your life and the only way to be...
If you haven't found it yet keep looking. Don't settle. As with all matters...
We made the buttons on the screen look so good you'll want to lick them.
I met Woz when I was 13 at a friend's garage. He was about 18. He was like...
As individuals people are inherently good. I have a somewhat more...
We've demonstrated a strong track record of being very disciplined with the...
We may have to force people to get together in terms of picking a particular type of technology and starting to build to that technology as opposed to everybody exercising their right to buy their own system you know at will.
