I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.
That something extra I believe is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
Everyone in L.A. is very positive and upbeat whereas London can get quite miserable at times.
So even though I consider myself a fairly upbeat person energetic and things like that I never do very well on happiness tests.
It's far too much to say that effective hoping is the only - or even the biggest - part of what it takes to succeed. If 14% of business productivity can be attributed to hope that means 86% is dependent on raw talent fickle business cycles the quality of the product you're selling and often pure dumb luck.