I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.
That something extra I believe is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
Everyone in L.A. is very positive and upbeat whereas London can get quite miserable at times.
So even though I consider myself a fairly upbeat person energetic and things like that I never do very well on happiness tests.
London in the '70s was a pretty catastrophic dump I can tell you. We had every kind of industrial trouble we had severe energy problems we were under constant terrorist attack from Irish terrorist groups who started a bombing campaign in English cities politics were fantastically polarized between left and right.