If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.
If people are taking pictures of me at Starbucks it's not the end of the world. It's cool it's fun it's exciting.
More than any other setting - more than battlefields or boardrooms or a spaceship headed for intergalactic travel - I'll put my money on the family to provide an endless source of comedy tragedy and intrigue.