A stale article if you dip it in a good warm sunny smile will go off better than a fresh one that you've scowled upon.
Wear a smile and have friends wear a scowl and have wrinkles.
A smile abroad is often a scowl at home.
You need to know what makes artists tick. Having been through the process myself as a musician since I was an early teen gave me an advantage - understanding them from their point of view because it's about them it's not about you - it's their vision and what they're capable of achieving and you're the conduit.