If I pick up a book with spaceships on the cover I want spaceships. If I see one with dragons I want there to be dragons inside the book. Proper labeling. Ethical labeling. I don't want to open up my cornflakes and find that they're full of pebbles... You need to respect the reader enough not to call it something it isn't.

I don't like to be labeled to be anything. I've made the mistake before myself of labeling my music but it's counter-productive.

I think in a way I invented the term 'fight club' and that these things have always existed but they never really had a label. Nobody had a language to apply to them. I created that language in two words and I've been paid a great deal of money for inventing two words and labeling something that has always been around.