You don't want to be too cool. But you don't want to be too dorky. Still I find it so much better to see a guy at a club being a dork and having fun than trying to be sexy.
But if the choice is a cool president and 8 or 10 percent unemployment in a declining economy and a country that seems to be going in the wrong direction and structural unemployment for young people at 50 percent I'd rather have a dorky president who fixed those problems.
Institutions develop because people put a lot of trust in them they meet real needs they represent important aspirations whether it's monasteries media or banks people begin by trusting these institutions and gradually the suspicion develops that actually they're working for themselves not for the community.