Beauty has been democratised. No longer the preserve of movie stars and models but available to all. But while the invitation to beauty is welcomed it has become not so much an option as an imperative.
It's not just the kid who's spent every penny from his job to upgrade his car to tell the world he cares about sports cars it's also the person driving around in a fuel-conscious hybrid electric car because it's more a message to the world than an effective means of saving fuel to be quite honest.