There are things that I invented - the creaky geriatric robot that is always grumpy for example or the little wheelie guy he's not in the Hasbro lore. But kids love that stuff - this little guy as a pet on a chain. They gravitate towards it.
If you are neutral in situations of injustice you have chosen the side of the oppressor. If an elephant has its foot on the tail of a mouse and you say that you are neutral the mouse will not appreciate your neutrality.