The most powerful element in advertising is the truth.
I warn you against believing that advertising is a science.
In communications familiarity breeds apathy.
Word of mouth is the best medium of all.
Advertising is fundamentally persuasion and persuasion happens to be not a...
But there's no substitute for a full-time dad. Dads who are fully engaged with their kids overwhelmingly tend to produce children who believe in themselves and live full lives.
